2009 Aston Martin Lagonda Concept Celebrates 100 Years Of Car Production Under The Lagonda Brand

2009 Aston Martin Lagonda Concept

Aston Martin is proud to announce the return of Lagonda, one of the most iconic names in luxury car manufacturing. The intention is for Lagonda to enter the market place with a unique performance luxury product, a vehicle that combines exceptional ability with unsurpassed elegance, inside and out. The LAGONDA CONCEPT is an avant-garde luxury vehicle; with powerful four-wheel drive, a four-seater car that will satisfy the most discerning and demanding owner. The concept demonstrates a commitment to innovative new propulsion technologies, new materials and elegant forms. 'The Lagonda is the luxury car of the future,' says Aston Martin Chief Executive, Dr Ulrich Bez, 'a combination of total usability, a new form and innovative new technology and materials.

The return of Lagonda fulfils a long-term vision. Aston Martin's modern era began in 2001 with the launch of the V12 Vanquish and the construction of the award-winning headquarters at Gaydon, Warwickshire in 2003. In the years that followed, Aston Martin has launched four class-leading new products, revitalising the performance GT category and redefining automotive beauty.An Aston Martin will always be a sports car; modern, exclusive and beautiful, it demands to be driven, with an exceptional character that rewards the enthusiast, both on the road and on the track. Above all, an Aston Martin creates an emotional response.

2009 Aston Martin Lagonda Concept

Under the leadership of Dr Ulrich Bez, Lagonda will bring performance luxury into new markets and territories around the world. Reflecting its remarkable history, Lagonda will return to Russia, enter emerging markets in the Middle East, South America, India and China, as well as responding to demand from the dynamic, innovation-focused consumers of Europe, North America and the Far East.

Lagonda is one of the great names in automotive history, a brand associated with luxury, performance, grace and exclusivity. Since the first Lagonda production car, was built 100 years ago by the American-born Wilbur Gunn, the Lagonda name has undergone several incarnations, before it soon began to excel at creating racing cars and sporting saloons.

2009 Aston Martin Lagonda Concept

Gunn's first car was built in his home workshop in Middlesex, England in 1909. In 1910, Gunn drove his 16/18hp Lagonda Tourer to victory in the Russian Reliability Trial, a spectacular event run by the Imperial Automobile Club of Russia as a public relations exercise for the country's nascent road system. The win brought in many orders, and Gunn focused his attention on the Russian market, establishing dealerships in St Petersburg and Moscow in 1910. The modern Lagonda marries functionalism with luxury, through organic forms, rich materials and complex surfaces. The car is based on an advanced platform that is tailored to accommodate a broad range of future powertrains, including flexfuel, low emission diesel and hybrid systems.

The clear delineation between cabin, shoulder and flank is strongly reminiscent of the powerful and evocative lines of the 1930s era Lagondas, in particular the V12-engined version of the LG6. Viewed from the front of the concept, the deep, strong grille also evokes the presence and frontage of the cars from the inter-war era. The bold character lines that run along the sculpted flanks to the rear ensure the concept is planted firmly on the road. The large 22" wheels and cut-away bodywork offer exceptional ground clearance, while the concept's V12 engine delivers power through all four wheels.

2009 Aston Martin Lagonda Concept

Aston Martin is proud to announce the return of Lagonda, one of the most iconic names in luxury car manufacturing. The intention is for Lagonda to enter the market place with a unique performance luxury product, a vehicle that combines exceptional ability with unsurpassed elegance, inside and out. The Aston Martin Lagonda Concept is an avant-garde luxury vehicle; with powerful four-wheel drive, a four-seater car that will satisfy the most discerning and demanding owner. The concept demonstrates a commitment to innovative new propulsion technologies, new materials and elegant forms. "The Lagonda is the luxury car of the future," says Aston Martin Chief Executive, Dr Ulrich Bez, "a combination of total usability, a new form and innovative new technology and materials."

2009 Aston Martin Lagonda Concept

Not only will Lagonda join Aston Martin in existing core markets, but the unique character of the new brand will help take the company into as many as 100 territories around the world and extend the brand to new customers. "An Aston Martin is an authentic, pure sports car," says Dr Ulrich Bez, "but Lagonda is something else, a new brand that will reach into new markets and have different values to Aston Martin."

Lagonda's history is long and eventful, encompassing two of the most significant figures in twentieth century British engineering, W.O.Bentley and David Brown, racing glory and some of the most dramatic designs in automotive history.

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